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The marketing platform’s end-to-end content platform will be embedded across Coty's Consumer Beauty brands.
May 4, 2026
By: Lianna Albrizio
Associate Editor
Coty is penciling in a new partnership with generative AI marketing platform Pencil to write real-time, AI-powered content creation for the Happi Top 50 Company’s Consumer beauty division. With a transformation and creative team led by sister company Jellyfish, Pencil’s end-to-end content platform will be embedded across Coty‘s Consumer Beauty brands, enabling creative and marketing teams to generate, deploy and optimize images and videos with greater speed, scale and efficiency. ...
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